Real businesses, real results with AI and digital marketing
Documented stories from India and around the world, each with news sources, and practical lessons for growing businesses.
How Cadbury used AI to advertise thousands of local shops for free
During the pandemic, a chocolate brand used machine learning to put its celebrity ambassador to work for neighbourhood stores. The idea is a lesson for every local business.
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Aravind Eye Hospital and Google: AI that screens diabetic eyes at scale
India has far too few eye specialists for its diabetic population. A Madurai hospital put an AI screening tool into clinical use to help close the gap.
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Air India's AI assistant answers millions of passenger questions
Passenger numbers doubled, but call-centre volume stayed flat. Here's how a generative AI assistant made that possible.
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Jugalbandi: AI on WhatsApp that speaks India's languages
Most Indians aren't comfortable in English. A WhatsApp chatbot showed how AI can answer people in their own language, by text or voice.
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Klarna's AI customer service: big savings, and a lesson about people
An AI assistant handled two-thirds of a fintech's support chats in its first month. A year later, the company brought humans back into the picture. Both halves of the story matter.
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Kisan e-Mitra: a voice AI that answers farmers in 11 languages
Millions of farmers had questions about their PM-KISAN payments. A voice-based AI assistant now answers them any time, in their own language.
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Apollo Hospitals' Clinical Intelligence Engine: AI that helps doctors decide
Four decades of hospital data turned into a decision-support tool used by thousands of doctors. What it does, and what smaller healthcare businesses can borrow.
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How BMW uses simple cameras and AI to catch defects
You don't need a giant budget to start AI quality checks. BMW trains inspection models on about 100 images using ordinary cameras.
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Myntra's MyFashionGPT: shoppers who used AI search were 3× more likely to buy
Customers don't search like a catalogue. Myntra let them describe what they need in everyday words, and conversions jumped.
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Zerodha Varsity: how free education became a growth engine
One of India's best-known brokers chose teaching over advertising. What its free learning platform shows about trust-led marketing.
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