Myntra's MyFashionGPT: shoppers who used AI search were 3× more likely to buy
Customers don't search like a catalogue. Myntra let them describe what they need in everyday words, and conversions jumped.
By the DigitalHelp4U team ·
Online shoppers often know the occasion, not the keyword. "What should I wear to a friend's haldi?" doesn't match a product filter, so many leave without buying.
What Myntra built
Myntra built MyFashionGPT with Microsoft's Azure OpenAI Service. Shoppers type in plain language about an occasion, festival or style, and the assistant suggests complete looks across categories. A first working prototype came out of a two-day hackathon.
The result
As reported in December 2023, users who engaged with the assistant were three times more likely to complete a purchase.
What online sellers can learn
- Let customers ask the way they think. Natural-language search and chat turn browsers into buyers.
- Sell the complete solution. Suggesting a full look raises basket size.
- Prototype fast. A useful AI feature can be tested in days, not months.
How we would apply it
For D2C brands and retailers, we add AI product search and a shopping assistant to your website or WhatsApp catalogue, trained on your products, that recommends bundles and answers sizing and delivery questions.
Sources
- Business Today: Myntra collaborates with Microsoft to unveil AI-powered shopping with MyFashionGPT (Dec 2023)
- Apparel Resources: Myntra integrates ChatGPT for better product discovery
Figures are as reported by the sources above at the time of publication.
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